Stitched on 14 count plastic canvas in DMC stranded cotton and variegated threads. Both sides of the key ring show the word MUM. Approx measurement of stitching is 2.25” x 1.25” See my feedback re previous craftwork sold. I will combine postage when multiple items are purchased. If you see any of my items that you would like in different colours or with different personalisation, please contact me with details.